Keith Perry for Florida Senate
Florida Senate District 08 leans towards the Democrats. Registration was 43% for the Democrats and 34.5% for the Republicans in 2016. On top of that, FLSD08 was carried by Obama in the 2 previous Presidential Elections.
Based on the historical performance maps that Data Targeting developed, Keith Perry would need to win Marion and Putnam counties by a large margin, and tie or lose by a low margin in Alachua County. He would also have to outperform Donald Trump by a significant margin and win over the majority of independents in FLSD08.
Data Targeting accomplished this by ensuring the following tactical areas were well thought-out, well-managed, properly funded and given clear direction.
- High Quality Research
- Benchmark Messaging Polling
- Focus Groups
- Tracking Polling
- Opposition Research
- Specops Local Issues Research
- Consistent Web Presence
- Creative Direct Mail
- Standout TV & Radio Ads
- Paid & Volunteer Phone Calls
- Early Groundwork Late Grassroots
Campaign Material Samples
Trump carried the district by a slim 209 votes. Perry received 8,386 more votes than Donald Trump. 5,094 MORE ballots were cast in the Senate Race than the Presidential.
Keith Perry defeated Rod Smith by 6% and nearly 12,000 votes.